Is Your ROI Worth Your Efforts?

Why spend all this time learning about social media marketing if it isn’t going to benefit your company for the better?

It’s important to be able to determine your Return on Investment (or ROI). Ad Age offers five steps to do just that.

Ad Age predicts that by 2017, 16% of digital ad spending will consist of social media marketing. One could measure their online social media popularity through fans, followers, retweets, and shares. However, popularity doesn’t always correlate with investors. In order to truly determine how much your business is being affected by digital advertising, these five steps will help get you there:

  1. Align your social media goals with your business objectives.
  2. Identify your key performance indicators.
  3. Benchmark against your competitors.
  4. Assign values to your key performance indicators.
  5. Set up Google Analytics to track conversions.

Checking all of this is important. If your ROI doesn’t seem high, that doesn’t mean that you are wasting your time or that you should give up. It means you’re learning what isn’t working, and that allows you to move one step closer to find a strategy that does work.

I didn’t fail. I just found 2,000 ways not to make a lightbulb; I only needed to find one way to make it work. – Thomas Edison

Don’t give up. You’re only getting closer.


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