Your Number One Tool: Your Employees

Dear Readers,

I wanted to apologize for my lack of attentiveness this week. There has been a loss of someone very near and dear to me, and my blog had to take the back seat. However, I am back with more social media strategies and marketing news to share with you.


 

New studies show that a rather large way to companies to reach a larger audience via social media is to use one vital tool: their employees. Typically, an employee stands to reach more or different followers or users than the company page itself.

For example,Joe Mama’s nightclub in Morgantown frequently retweets their bartenders giving shout outs to the club, telling people which bar they’ll be at and what the specials are, including which bands will be performing – one of the bar’s largest crowd-drawers. This not only gets the specials across, but the girls use their fan base as a way to draw in more business, which is great marketing for the bar itself.

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We are often talking strategy about how you, yourself, can publish quality content to draw in more profit, but why not let your employees do it for you? Of course, it’s always smart to hold a small meeting / seminar regarding what is appropriate online behavior when representing someone or something other that oneself (there’s always someone getting themselves fired for inappropriate conduct online), so it’s definitely best to avoid that whole PR nightmare and prepare beforehand. Use your employees! Most of them are millennials, and they love  to use social media.

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