As social media has exploded in the past few years, we have experienced a change that would have once been unheard of. Companies are now specializing in online media marketing, and can be hired to run your’s as well. An issue that has been discussed here is the ability to find time to run a marketing campaign on social media. It
can be IS ridiculously time consuming. However now, if your business can foot the bill, there are companies such as Social Chain.
Social Chain’s not-so-secret weapon is that they can make any tropic a trending topic on Twitter – in less than thirty minutes. That’s incredible. You want to be noticed? That’s the spot. I personally go to the trending topics generally once a day – at least – to see what’s new in the world and what people are talking about. If you can land yourself a spot there? The attention would be incredible. The Social Chain was challenged by Buzzfeed and The Gadget Show to prove they could trend any topic in 30 minutes or less, and they succeeded.
The company, a start-up based in Manchester, was started by 22 year old Dominic McGregor and 23 year old Steve Bartlett. The average age of their employees is 22 – it’s a changing world, and when it comes to social media, the millennials are rocking it.
The Social Chain owns over three hundred of Europe’s largest social media communities, and they have an audience base of over two million people! And there’s some real money in it, too. The European start-up just finished a deal with German talent management firm NVC, for a $2 million dollar investment!
While I often discuss the benefits of marketing your company on social media for an increased profit margin, maybe another great suggestion would be joining the marketing business as a whole. It’s taking the world by storm, and I don’t foresee it stopping anytime soon.