Link In with LinkedIn

I’ve spent a lot of time illustrating ways to relate to your varying types of audiences, whether that be on Twitter, YouTube, Pinterest, or Facebook. But what about your professional audience? That’s where LinkedIn comes into play.

With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business. – Lewis Howes

Lewis Howes feels that LinkedIn is #1 when it comes to choosing a site to market, and he wants to make sure we know just how to make as big [and professional] of a splash as we can.

Howes recommends making your profile complete and professional. Making sure our profiles are 100% filled out is essential, or as Howes puts it, sexy.  When marketing and branding online, your profile page is going to be one of, if not the, first thing that’s noticed. If it’s not well put-together, you can kiss a good portion of your audience good-bye.

Connect. With. Everyone. We’re always warned about stranger-danger on social media, but this is an exception. Connecting with random people on LinkedIn provides you with the opportunity to reach their connections, and their connections’ connections. The list is endless, and you never know just whom you may find.

Howes also stresses the importance of being compelling. LinkedIn is not the most eye-catching, aesthetically-pleasing site to browse, so you want to stand out. And if your profile is compelling? You will.

Business News Daily suggests giving your employees a face – i.e. having them all make their own LinkedIn accounts to be easily accessible as well. Joining LinkedIn groups and even creating your own is another great way to be noticed and to notice others.

The site claims that LinkedIn is a numbers game, and provides an explanation by Greg Taylor, Telecom Law Attorney.

I have learned that LinkedIn marketing is more science, less art. In other words, it’s a numbers game. I know that each Wednesday, I’ll touch at least 2,000 C-level executives. These touches will lead to about six responses, and two of those six will become clients. Instead of attending trade conferences, exhibiting and speaking at a cost of approximately $10,000 per conference, I have built my own practice for less than $1,000 a year for marketing, $250 of which goes to LinkedIn for a Premium account. I can afford a few hours each week of my time more than I want to swallow the $40,000-per-year pill that I know most of my colleagues spend, attending an average of four conferences each year. – Greg Taylor

If you haven’t noticed through this past week’s series, there are so many different kinds of opportunities when it comes to online and social media marketing. The difference between the rest and LinkedIn, however, is that these people mean business. They aren’t there to tell funny jokes or sad stories, or complain about the rain and snow; they’re there to make their own splash, and they may just come splashing through your puddle.


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