Thank God, right?
As we all bombard the social media-sphere with rejoices for the weekend, the bars take to their sites to let us know just how we can celebrate this quick freedom from real life.
My two favorite bars to follow on Twitter at Joe Mama’s and Bent Willey’s. They are the most active when it comes to social media, and they always post their specials of the night. If you tweet at them, they reply. If you tweet about them, they’ll retweet you. It’s a very mutually beneficial relationship. We get to feel like we are heard and a part of the conversation, they get more publicity and to connect with their customers.
As it is relatively early on Friday – a little after noon here – most of the bar crowd is still recovering from Thirsty Thursday and .50 cent mixed drinks. Therefore, this evening’s specials are not yet posted but here’s a little taste of the fun endured last night:
Both bars are notorious for their excellent music; Bent’s tends to have high end DJ’s. On the weekends at Joe’s, enticing bands are brought in. My personal favorites are 3AM Tokyo and Lovely Rita. I for one am known to check Joe’s Twitter to see if either of my favorites will be in Morgantown. Tomorrow, as I will be out of town, 3AM will be gracing the stage. How do I know that? You guessed it.
The best part is, they don’t even have to do all their own advertising. As two of the most popular bars in Morgantown, and two of the most active on social media, they’ve gained a following. We can now do half the work for them, and it’s a beautiful thing.
These bars are on the right track with their social media audiences. In a post regarding how bars and restaurants can succeed on social media, Sprout Social makes a vital suggestion that Joe’s is already in tune with: don’t make it all about yourself.
I think my favorite part about the bars having their own Twitter pages is when they tweet things that aren’t relevant to their business, things that just relate to us all on a personal level. Exhibit A:
Buzztime recommended that bars and restaurants make sure all of their online information is correct. Bent’s does one better: they make all of their information and weekly specials their Twitter banner. This makes all of their specials the very first thing seen and noticed by visitors to their page. It’s brilliant.
It’s a changing world, and while that’s not always a great thing, in this aspect I love it. It makes planning our evenings easier as we can prepare accordingly. I love the reachability of these places, and I think they will only continue to be successful.
While I won’t be there to dance my butt off to 3AM this weekend, I’m sure I’ll see it all on Snapchat :p